ROLE: Creative Director and Designer
Homepage + navigation
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/aef5e5cf-8cd6-45eb-b37b-cc1c8f48e22a_rw_1920.jpg?h=a793a16f143047c9ed2f2d92913d0244)
Before redesign
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/b66e52e8-24d9-4e2b-baa4-b81748d73749_rw_1200.jpg?h=f24e2c7e89fecfc46901ffd6604383ef)
After redesign
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/976f424d-2545-45f5-a085-a935452e2be4_rw_1920.jpg?h=f9b84589728ae242adc400473abbf60e)
![On rollover, alternate photo and "Add to Card" button activated](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/ea12750d-838f-49bc-bd7f-35f90647b879_rw_1920.jpg?h=a30a193a3eb93b679e17bd008358c327)
On rollover, alternate photo and "Add to Card" button activated
Color Palette
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/e971f9c4-a686-4963-8e72-1b4baca72f03_rw_1200.jpg?h=f91a23bf7b130fc028a197a347a47eea)
View example of nomenclature and asset spec documentation for this website redesign.