ROLE: Creative Director and Designer
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/36888aa6-4de3-40c4-9a33-ea8a48cbffbe_rw_1920.jpg?h=2fcc8ee1cf04381ac5e240c622febff3)
SOAP PACKAGING
Redesign and message reframing of a bestselling line that needed a refresh to appeal to new customers
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/bd216511-ccc5-4c52-ab1b-789693f6e796_rw_1920.jpg?h=3b43b499bb4f85333510199a5caae3a7)
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/ef06571e-0155-4688-be79-0514798403a3_rw_1920.jpg?h=097584b433b2bfb8c9786a7a5e1379e9)
![Sketches of graphics and possible patterns to use](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/78b7b801-d981-428e-8016-e2b9e38df887_rw_1920.jpg?h=29915bfb4ced666c372e6823bf580a1d)
Sketches of graphics and possible patterns to use
![Diecut and design for screen printing](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/4e31068e-f06f-4044-bd0a-100d10baaac3_rw_1920.jpg?h=3425677e8bc0d0176295cfb88b2a85f6)
Diecut and design for screen printing
GRAPHICS FOR TOTE Bag
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/d61e4111-b6f3-4138-86fa-cc1a1b28efe4_rw_1920.jpg?h=b1c68db2885b2a2d38d758d409a588cc)
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/0dca8859-2485-4f87-b6d5-43b0ac0e86ca_rw_1920.jpg?h=2da87238478fced99f0a96fa2c05f6bf)
FAIR FRIENDS ADOPTable stuffed animalS – STORIES + TAGS
Concepting the idea, writing backstories, designing the tagging
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/45833e14-b9b3-41e5-9b5b-617d70a0e751_rw_1920.jpg?h=038c4a7349b3d219ebfd3599528faccf)
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/806f55cc-919c-4b2a-9e4b-9be8a42e8684_rw_1920.jpg?h=7260c34273b905c5393b3caad4a2e260)
![](https://cdn.myportfolio.com/a09e012df85a1bc8b7e23a4ffb777a85/4a43936d-0c0c-41d4-8b91-127f34715b32_rw_1920.jpg?h=60b809c4555297c14a5d4d869f2c7fd3)