CASE STUDY: Back-to-School Soap Campaign
ROLE: Narrative Architect and Designer
CLIENT: Ten Thousand Villages
Context: Aligning with the broader Back-to-School moment for families, we launched a campaign across our Ecommerce and Retail channels to feature Palam Rural soaps (handmade by a social enterprise in India) during the months of August and September, with the core impact message that “1 bar of soap sends 1 child to school for 1 day.“
Retail store display
Outcomes: Ecommerce conversion rate for Palam Rural soaps jumped by more than 1% and paid for 1,500 more days of school for children in India.
Sandalwood soap, the most popular scent, saw a 233% YOY increase in net revenue during the campaign and continued to significantly outperform the previous year in the months after.
STORY CONTENT PACKAGE
•Social Enterprise Description + Product Descriptions
•Artisan Profiles + Quotes
•Social Impact Measurements
•One Sheet – Product + Impact Synopsis
•Photographs
•3-Minute Video Stories
•20-Second Video Moments
•Digital Marketing Assets – Email, Meta Ads, Organic Social
•In-Store Marketing Assets – Signage
•Educational Presentation and Internal Staff Training
Excerpt from Ten Thousand Villages Impact Report 2024 – See full report | My role: Editor and Designer
